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Tips For Models: How To Market Yourself

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Knowing how to market yourself is key to having a successful career in the modeling industry. You need to be able to show who you are as a professional and have the right tools to make a mark with agents, managers and potential clients.\r\n\r\nHere are a few tips to help you market yourself as a professional model:\r\n

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  1. Know exactly where you fit in the industry and where you are most marketable. \r\nDo your research and make sure you know where your look and abilities are most sought after in the industry. A few examples of industry options could include commercial modeling, fashion modeling, catalogue or specialty modeling.

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  2. Create a book appropriate for your market.\r\nBe sure your portfolio shows a variety of looks that  fit within your market. If you are looking to work as a commercial model, it does not necessarily make sense to have high fashion pictures taken.

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  3. Have a composite card created. \r\nA comp card is a model’s business card. This postcard sized handout of images and model measurements will be something you can leave behind with potential clients to help them remember you.

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  4. Get experience wherever you can.\r\nWhether you are offering to do free print work for a photo project or volunteer promotional work for a non-profit event, you should seize every job opportunity to learn and network.

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  5. Be professional at every job.\r\nAgents, managers and clients talk. Always be professional when you are working at a job. Show up early if an agency wants to meet since arriving late can affect someone’s perception of your professionalism.

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  6. Set up social profiles.\r\nSocial sites like Facebook and Twitter are a good way to put your name out there and create an online page that shows projects you have been working on and what your modeling capabilities are. The key to using social sites for work is to be sure you represent yourself professionally and as you would want prospective clients to view you.

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  7. Be confident and be yourself.\r\nPersonality is a huge part of working in the modeling industry. Always be sure you are letting your personality shine through and stay confident and true to yourself.

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